The Lead Generation Playbook for 2025
DP
Devon Parkimage
Lead generation is not about more volume—it's about better fit and faster follow-up.
Define your ICP
Start from firmographics, then layer technographics and intent signals.
Channel mix
Outbound (email + LinkedIn). Inbound (SEO + content). Partner-sourced.
Qualification
Use BANT or MEDICC, but keep handoff criteria crisp to avoid churn in the pipeline.